Hi {!firstname},

Welcome to the third of a five-part series designed to answer your most pressing questions about publishing your content through the Internet's largest retail outlet: Amazon! Last time we talked about how to remain anonymous when you publish with Amazon. Today we're going to cover how you get paid – and why even if you don't get a check, you're still earning something.

Amazon's royalty structure is based on the suggested retail (or list) price for your product. They take a percentage "off the top" to cover the cost of publishing (typically 55%) and an additional per page charge. These fees vary based on the length of the book, whether it's in color or just black and white, and how your book is distributed. In short, there is no fast answer. But they do provide a handy calculator you can use to determine the best price for your book based on the royalties you'll earn each time it's sold.

Other formats such as CDs, eBooks, software, and downloadable products all have their own royalty structure. 

But even though you can only expect to earn a couple of bucks for each copy sold (at best) there is an advantage to publishing with Amazon that can't be calculated in royalty dollars: perceived value. What that means is your customers will value your content more simply because you've published on Amazon. You – and everything you say – are suddenly worth more in their eyes, and that can't be estimated with any royalty calculator!
 
Happy Publishing!
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P.S. Ready to take advantage of all the great perks you get from publishing your content via Amazon? Grab a copy of Amazon Navigator, the ultimate checklist for publishing every kind of content with the Internet's largest retailer.